December 4, 2013

Human Edge Exhibition Opening at the Ontario Science Centre

Public Good recently designed and produced the media backdrop for the new permanent exhibit The Human Edge - incorporating the new marketing slogan Your Curious Belongs Here. Our production partner, Unit 11 Custom Staging, built and installed the installation to our specifications and guidelines - great work on the details, props and finishing! See more of our branding work for this Ontario landmark here.


October 30, 2013

Workplace One - New, Optimized and Responsive

Public Good recently redesigned and optimized Workplace One's website with a new marketing push and brand. The site was also made responsive to desktop, iPad and mobile devices, See how well a single-coded site can run on various devices and environments - here.


October 10, 2013

Helping Young Canadian Entrepreneurs Dream Big

The Canadian Youth Business Foundation (CYBF) is a national non-profit organization dedicated to growing Canada's economy by supporting young entrepreneurs. Public Good recently completed CYBF's 2013 Annual Review, featuring Canada's next generation of successful entrepreneurs. Well done!


May 30, 2013

Strut Your Stripes June 22/23 and Support CNETS Canada

The Carcinoid-NeuroEndocrine Tumour Society-Canada (CNETS Canada) is a charity dedicated to raising the awareness of NeuroEndocrine Tumours (NETs) among patients, the general public and the medical and the research communities. Public Good is supporting CNETS Strut Your Stripes campaign with design and public awareness marketing. Find out why NETs are seen as a zebra in the medical community.


April 22, 2013


Toronto, April 13-17, 2013 - York Sheridan held its annual Grad Show at the Fermenting Cellar in the Distillery District exhibiting student work and allowing industry to provide critique, assessment and feedback - face to face. As a valuable component of the development of design and communication programming, we feel any contribution to provide professional development for the next generation of designers is a good thing. Cheers to the graduating class of 2013!




April 15, 2013


Public Good attended Transforming Faces' annual fundraiser, supporting their work in providing free multidisciplinary cleft care for children and adults in developing countries. All the proceeds from this event will fund local access to reconstructive surgery, rehabilitation and training. Public Good is currently developing communication materials to help raise public awareness and support. Beautiful Before & After Gala 2013 Facebook page here.

Special thanks goes to Transforming Faces, Executive Director, Esteban Lasso for putting on an eventful evening and Gala host Marci Ien, Co-Host of CTV’s Canada AM.

March 28, 2013


In support of The Stephen Lewis Foundation, The Dare To Wear Love Gala held at the Ritz-Carleton, Toronto, on March 22, 2013 was a fabulous evening. The event featured celebrities, music, dancers, performers and fashion royalty. As a media sponsor, Public Good designed the DTWL brand, graphics and messaging - all for a worthy cause - to turn the tide of HIV/Aids in Africa. 


Public Good and the DTWL media crew! (Thanks Diane!)

Very special thanks goes out to Hoax Couture's Jim Searle and Chris Tyrell for their tireless energy in producing the gala and bringing this important cause to the Canadian fashion community's attention. A big thanks also goes out to Ilana Landsberg-Lewis, Executive Director of the Stephen Lewis Foundation for her inspiring speech on the current situation in Africa - there is still much work to be done. Finally - many thanks to all the sponsors who made it happen!

Full gala blog details and photos here.

Runway and speaker photos courtesy George Pimentel.


February 20, 2013

Transforming Faces

Public Good is excited to announce a new working relationship with Transforming Faces, a Canadian charity that provides free multidisciplinary cleft care for children and adults in developing countries. Transforming Faces partners with local cleft specialists and funds community-based medical teams. Public Good is honoured to support Transforming Faces and its worldwide mission.

January 31, 2013

Public Good and Dare To Wear Love - Turning the Tide of HIV/AIDS in Africa

Public Good has recently completed a rebranding of the Dare To Wear Love Fashion Gala and Challenge for Toronto fashion icons, Hoax Couture. In support of the Stephen Lewis Foundation, both the Gala and Challenge raises funds and awareness to help turn the tide of HIV/AIDS in Africa at the community grassroots level. 

The Dare To Wear Love Gala (March 22, 2013) and fashion runway event, will be held at The Ritz Carleton. Event founders Chris Tyrell and Jim Searle of Hoax Couture invite 25 top Canadian fashion designers to participate. Each is given six yards of African fabric from which to produce a one-of-a-kind ensemble, and the resulting creations are modelled at the gala by supermodels, dancers, musicians, and other celebrities, as well as winners of the Dare to Wear Love Challenge.

Public Good is proud to sponsor and support this urgent and worthy campaign with strategic branding, design development and key messaging.