WHAT IS BRANDING?


Your brand is...

... your personality. It’s what people say and think about you. It projects values and informs expectations - because a first impression is everything.

... a promise. Meet your constituents’ expectations by taking charge of your reputation and you will have a loyal following.

... an experience. Your brand operates in the real world, everyday experiences define your brand. These connections feedback into your brand as it evolves.

... meaningful. Or it should be. Ensuring your messages are correct, clear and concise to your stakeholders, will build integrity and trust.

INTEGRATED BRANDING:  BMO Financial Group  |  CNIB  |  Canadian Arthritis Network  |  Hydro One

DEVELOPING YOUR BRAND

If your brand can retain consistency,
depth and integrity in every medium,
your message will convince and your cause will succeed.